Snapchat was initially focused on private, person-to-person photo sharing, but you can now use it for a range of different tasks, including sending short videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological “story” that’s a broadcast to all your followers. There’s even a designated “Discovery” area that showcases short-form content from major publishers also broadcasts to local users.
Instagram is an entirely visual platform. Unlike Facebook, which relies on both text and pictures, or Twitter, which relies on text alone, Instagram’s sole purpose is to enable users to share images or videos with their audience.
It’s a source of news and entertainment. It’s a place to launch your business, and a place to check that your loved ones are safe in times of crisis. Most importantly, Facebook has made the world smaller, connecting people with friends and family in ways that weren’t possible before.
Twitter allows you to: easily promote your research, for example by providing links to your blog stories, journal articles and news items. reach a large number of people quickly through tweets and retweets. follow the work of other experts in your field.
Some 95% of members say Pinterest inspires them, and 91% say Pinterest helps them achieve their goals. On Pinterest, your brand can be more than just a brand. Be a source of inspiration or play a more meaningful role for your customers in their daily
Completed views are significantly higher on YouTube. Cost per quality watched minute is cheaper on YouTube. If you want to pay for quality watched time, YouTube may be a better advertising option than Facebook.
LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter